Welcome to PRIMAL SCREAM with Joanna Coles

Let's get into it. And let's get loud.

Thank you for signing up for my new Substack.

I’m Joanna Coles, and yes, we’re here to make a commotion. Because this moment doesn’t need another banal explainer or bloodless policy memo, it needs someone to say what’s actually happening in our governing class.

What we’re seeing is a daily parade of chaotic appetites: lust, greed, envy, ambition, pride, betrayal, and wrath. The seven deadly sins didn’t disappear; they just hired better publicists.

So, here’s what we’re doing: we’re prising open the motivations behind the Trump era circus and everything spinning around it—the billionaires, the beauty myths, the boardroom knife fights, the reinventions, the scandals, the collapses.

I’m going to be covering politics as theater, wellness as religion, and power as the only currency that really matters. And yes, we’ll be tracking America’s new golden age of grifters. I’ll also be sharing recommendations: what I’m scrolling, snapping, watching, reading, wearing, avoiding—and absolutely giving the side-eye.

Expect live conversations with sharp minds, power players, and plenty of back-and-forth with you. This should be a dialogue. I want to know what you’re noticing, what’s making your jaw drop, what’s making you ecstatic, and what’s making you furious.

No whispering allowed. Get ready with me to primal scream.